TL;DR: Our conscious mind is like Gru from Despicable Me, and our unconscious thought processes are like Gru’s Minions that, with the right approach and techniques, we can learn how to tap into to come up with ideas. Why are our brains despicable? Ask a cognitive neuroscientist, behavioral economist, or evolutionary psychologist and let them count the ways. They can all tell us how flawed our brains are, whether it’s due to nature, nurture, genes, memes, biases or social heuristics, and how they’ve failed to keep pace with…